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We Are Sunshine

Managing Your Salon in the Community

Monday, July 22nd, 2019

By Tara Sanders, Touchable Tan

As of late, I am seeing more and more tanning salons in despair about sales and client numbers dropping. Though this is a never ending battle for all of us, there are affordable and creative …

Blog Your Story: Start your corporate blog with these simple prompts

Friday, July 19th, 2019

For many small businesses, blogging seems like a great idea, but few follow through to create a space that’s beneficial both for their marketing presence and their customers. Because so many businesses fail to invest the time and effort, creating …

Making the Most of the Off-Season

Thursday, July 18th, 2019

During the off-season, when most salons see a decrease in traffic, it’s easy to diminish (or eliminate) marketing efforts. But marketing shouldn’t be constrained to just the seasonal months. Salons need to be thinking long-term and use the off-season to …

The Magnificent Sun, UV, and What They Do for Our Bodies and Minds

Tuesday, July 16th, 2019

By Dr. Marc Sorenson, Sunlight Institute

How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and …

Sunscreen Misuse Getting Attention

Monday, July 15th, 2019

By Joseph Levy

For decades, professional indoor tanning facilities have promoted sunburn prevention as a sensible approach for people who wish to incorporate UV exposure into their lives in a non-burning fashion. That includes teaching the sensible use of sunscreen …

How To Incentivize Your Staff For Peak Performance

Friday, July 12th, 2019

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After 31 years in retail in various industries, not a lot has …

And the Winner Is…

Thursday, July 11th, 2019

By Lydia Calderón, Smart Tan Marketing Manager

Simple yet effective, Facebook contests are progressing into the new way tanning salons are growing their social media audience. They’re a fun approach to engage users and create a sense of community. Here …

Sunbed Use Part of Legendary Soccer Manager’s Winning Strategy

Wednesday, July 10th, 2019

Following the United States women hoisting the World Cup on Sunday, it’s a good time to revisit this article about one of the most famous soccer managers of all time employing sunbeds to aid player performance:

Players getting vitamin D …